Directions East Trading
Éducation - St. Catharines

From there we expanded into educational toys with a line called ''Dr Franks'' winning several distinguished awards for both product lines in newspapers, trade magazines, and even television (NBC Today show). To assure the product is marketable for our retailers, we will even select a limited number of stores to test our products for a season and get their comments back at the end of that season. After each piece is created we also work on maintaining the most reasonable pricing possible giving the product exceptional value. The results are furniture that makes the creative use of hardware, materials, and finishes under the guidelines of a style that is simple. Over time and through years of experience we have narrowed our focus on strictly designing unique furniture and accessories.PhilosophyThe uniqueness comes from a talented design group, wood, each with their own specialty in metal, or hardware mechanisms. We listen to our customers as we would not be where we are without them!2004 marked our 20th anniversary and like the clipper ship in our logo our direction is continually forward.